Hatena::Groupastrobot

normative social influence

normative social influence

  • 自分は正しいと思っているが周りに合わせる
  • The influence of other people that leads us to conform in order to be liked and accepted by them; this type of conformity results in public compliance with the group's beliefs and behaviors but not necessarily private acceptance of those beliefs and behaviors. (SP 240)
  • Influence that produces conformity when a person fears the negative social consequences of appearing deviant